The Academy is a market leader in automotive training, coaching and consulting in Italy. Established in 1994, its team has delivered more than 36,000 days of training in dealerships.  All our consultants have proven automotive experience both at retail and OEM level.

No project is too small or too big for The Academy. We have succesfully delivered on numerous car launches, dealer network roll-outs and full training programs.

Competence, passion, enthusiasm are at the very top of our daily agenda.

Ford, Volkswagen, Jaguar Land Rover, Volvo, Hyundai, Kia, Seat, Skoda, Porsche, Lamborghini, Toyota, Renault, Alfa Romeo, Fiat, Jeep, Opel, Subaru, Harley Davidson, Yamaha KTM are some of our major partners engaged in long-term projects. Our company also lends itself to partner with many international training organizations which require Italian, Swedish and English speaking consultants.

In order to face the challenges of the current automotive market, we strongly believe that the answer lies in Trade Cycle Technology (TCM/PCP); resulting in greater customer satisfaction and loyalty, profit and a better conversion rate.


We offer training courses in:

Advanced Sales & Service Processes
Sales & Service Management
In-dealership Training Activities (how to maximize contacts and increase sales)
Retail and Fleet
Trade Cycle Technology  (PCP)
F&I Specialized Training
Product Training
Digital Marketing
Financial Products Training
Used Car Training
Mystery Shopping (Showroon-Phone-Service-Web)New Product Training & Launch


Our main services include:

Sales Academy
Training (centralized courses)
Coaching (In-dealership training)
Automotive Call Centre



Get in Touch!

Contact Information

Via delle Industrie 19/c - 30175 Marghera (Venezia) Italy

+39 041 5311222

+39 041 5316601

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